Medical practices today are taking a page out of the retail clinic playbook and focusing more than ever on patient convenience and consumer marketing.  The result is a trend called ConvUrgentCare™, the merger of convenient care, urgent care and all types of walk-in medicine. Today you can see retail clinic techniques crossing over not only into urgent care and emergency care, but also pediatrics, family medicine and work-site clinics.  And these techniques appear to be working to change the game in walk-in medicine.

The purpose of this two-day strategy symposium is to gather healthcare strategy and business development leaders and generate the latest ideas and tools needed to plot a 10-year strategy that increases patient access and convenience, lowers costs and improves quality while contributing financially to each participant’s respective organization.

Details on the 2011 meeting will be available soon.  Click here to view results from our 2010 meeting evaluation from Survey Gizmo.

This one-day seminar is for organizations with a certain degree of urgent care and retail clinic knowledge but is looking to coalesce that knowledge into a walk-in medicine strategy and business plan for the next 10 years. The seminar takes place either at your site or at the Minneapolis/St. Paul Airport executive conference center.  Key elements include fast tracks, urgent care centers, and retail clinics.  We profile major operators and retailers and highlight why many retail clinic operators have failed.  We compare revenue sources and insurance participation for different walk-in approaches.  We’ll also look at a single clinic proforma exercise and breakeven analysis, market saturation analysis, and day-to-day operating realities. Seminars at the Minneapolis/St. Paul Airport take place monthly and cost $899 per person.  On-site seminars are  customized to your geographic and business circumstances, including analysis of local competition, retail options, market saturation analysis, and high-level insurance reimbursement analysis.  The on-site seminar fee is $2,900 plus expenses.  Click here for a full description.  Call us for scheduling at (651) 483-0450.

“Merchant Medicine delivered a customized day-long seminar that really gave us the background we needed to develop a solid strategy. I liked the fact that they gave us the tools we needed to analyze our own market situation rather than charging an additional consulting fee to do it for us.” -- Jennie Rhinehart, Community Hospital, Tallassee, Alabama